Which of the following would be considered an allowable sales incentive for insurers in Ohio?

Offering loyalty rewards for long-term customers is considered an allowable sales incentive for insurers in Ohio because it aligns with regulations and practices that aim to promote customer retention while providing value to consumers. Loyalty rewards are generally structured to encourage policyholders to stay with a particular insurer for an extended period, thereby fostering a stable relationship between the insurer and the insured.

In Ohio, there are specific guidelines that govern how sales incentives can be implemented in the insurance industry. These guidelines ensure that the incentives are fair, transparent, and approved by regulatory authorities. Loyalty rewards frequently meet these criteria, as they typically do not create undue pressure on agents and do not violate any laws pertaining to marketing practices in insurance.

While other options may seem like viable incentives, they may not adhere to the regulatory framework established within Ohio. For instance, offering premium discounts without restrictions could potentially lead to unfair competitive practices, while providing cash bonuses for high sales volumes may lead to conflicts of interest and ethical issues regarding selling practices. These factors highlight the importance of compliance with the state's regulatory requirements when designing sales incentives for insurance products.