Is it permissible for Ohio insurers to advertise based on "lowest rates"?

In Ohio, insurers are obligated to adhere to regulations that ensure all advertising is truthful and not misleading. Advertising based on "lowest rates" can often create misconceptions about the actual cost and coverage of insurance products. It may lead consumers to believe that they will receive the best coverage at the lowest possible price without considering factors such as deductible amounts, coverage limits, and specific conditions of the policy.

The regulations are set in place to protect consumers from deceptive practices that could lead to confusion or misrepresentation of the products offered. This means that any claim made in advertisements must be substantiated and should accurately reflect the products being sold. If an insurer inaccurately promotes itself as having the lowest rates without proper comparisons or context, it could be deemed misleading, violating these advertising principles.

While including disclaimers might help clarify certain points, it does not absolve the insurer from the requirement of being truthful and not misleading in its promotional activities. Therefore, advertising that focuses on "lowest rates" without proper context or factual backing is not permissible under Ohio law.